Rare London
As a freelance designer, I bring valuable experience from my role at Rare London, where I managed and developed design across all areas of the brand—from brand identity and web design to social content and campaign creation for key seasonal launches. I also provided creative direction on set for celebrity collaborations, capturing unique content tailored for Rare’s social platforms. Below are some of my highlights from this role, showcasing my skills in creating cohesive, impactful visuals that drive engagement and elevate brand presence across platforms.
Creative Direction & Brand Guardian
At Rare London, I led the creative direction for high-impact projects, including celebrity collaborations and seasonal campaigns. From concept to execution, I ensured each project aligned with the brand's identity and resonated with the target audience,
Website Design
I played a key role in enhancing Rare London’s online presence through cohesive, user-friendly web design. Each element was crafted to reflect the brand’s aesthetic while providing a seamless shopping experience.
Email Design
I designed email campaigns that not only captured the essence of Rare London’s vibe but also drove customer engagement and sales. By balancing eye-catching visuals with clear, strategic messaging, I learned the power of email as a tool for nurturing customer relationships—a skill I now apply to my freelance projects.
Social Design
I created standout graphics and curated content. This included everything from trend-driven visuals to custom content for specific launches, helping to build an active, engaged community online. Now, I bring this strategic approach to social design to my freelance clients, helping them connect authentically with their audience.
Ready to Elevate Your Brand?
Let’s bring your brand to life. Whether you're after a standout logo, a full brand identity, a high-converting website, or a social media refresh, I’ll help you craft a brand that tells your story and attracts your ideal customers. No pressure, just a friendly chat to explore ideas and give you expert insights.