Embody Her
Created for Charlotte Ramsay, a specialist female wellness coach, Embody Her captures the essence of transformation, mind, body, and soul. This brand isn’t just about personal training or coaching; it’s about empowering women to become the fullest version of themselves from the inside out.
Through strategy-led design, I developed a brand rooted in grounded femininity and calm confidence. The identity centres around a custom logomark: a lotus flower with a subtly abstract feminine figure reaching upward, symbolising growth, rebirth, and embodiment.
The mixed typography—pairing strong, clean serif forms with delicate, italic details represents the duality at the heart of the brand: strength and softness, discipline and surrender.
We extended the brand across earthy gradients, a curated colour palette of terracotta, plum, and forest green, and a set of branded Canva templates to ensure the identity remains consistent and recognisable across all touchpoints.
From social content to retreat flyers, Embody Her now has the toolkit to show up with intention, clarity, and radiance.
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